4 Reasons to Invest in a New Website Design

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Appearances are everything. A professional-looking website exudes a certain sense of stature and competence. Wouldn’t you want visitors to associate those positive qualities with your company when they browse through your website? Well, if you want that for your company but are unsure if a design overhaul is warranted, here are 4 reasons why you should invest in a new website design.

1.    Convert Clicks to Customers

Fresh and interesting website design can encourage people to continue browsing through the website. The more time people spend on your company website, the better the chances are that they’ll become interested in making a purchase at your company.

2.    Your Existing Website Is Not Easy to Navigate

Your website should be easy to navigate so that visitors can check out your products and services pages too. Therefore, every option should be neatly organized so that users can find what they’re looking for in seconds. As more people spend time on your website, your Search Engine Optimization (SEO) ranking will also increase.

3.    Stay Ahead of Your Competition

If your direct competitor has created a new and attractive web design, you surely don’t want it to get the upper hand in attracting customers. Stay up to date, and don’t allow your competition to get in front of you.

A professional website exudes competence. If you’re unsure if a design overhaul is warranted, here’s why you should invest in a new website design for your company.

In Dr. Elizabeth Silence’s study, “Trust and Mistrust of Online Health Sites,” 94% of her sample said they did not trust a website because of its outdated design. While the study may not be a recent one, its credibility is still valid. So, make sure that your company’s website design is modern, has the latest plug-ins, and doesn’t autoplay videos.

Now that you know why you should invest in a new website design, find a web design company that understands your vision. If you are looking for a professional web design service, Blūm Digital Studio is here to help you with exactly that. To know more about our services, get in touch with us by calling 803-384-9907 or filling our the request a quote form.

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